دانلود کتاب Management Communication - Principles And Practice 2007 edition 3

Communication Management, 3/e by Hattersley and McJannet offers a well-thought-out comprehensive solution to the teaching of management communication. This text and casebook includes basic coverage of the principles of effective writing and speaking. It aims to help the reader master the full range of skills required for a successful manager. Most of the eighteen case studies were developed at the end of the semester at Harvard Business School where Dr. Hattersley headed the Department of Management Communications and where Dr. McGannett (under her married name, Linda McGee. Micheli) taught. Cases put the reader in the role of decision-maker and communicator in actual business situations. While the text stresses the practical communication skills every manager needs to master, it also includes entire chapters on electronic communications, company ethics, audience analysis, meeting management, giving and receiving feedback, media selection, style and tone, intercultural communication, business and journalism.